Vers
Vers is a small supermarket chain in South Africa, devoted to bring its clients fresh, healthy and sustainable food products. We have been working with Vers from the early stage of its concept development until its launch of over 5 stores around South Africa.
Client
Vers
Year
2024
Category
Retail
Type of Work
Research
Naming
Ads Design
Packaging
From the earliest stages of the brand’s development, we partnered with the founders to shape its identity and bring its vision to life.
Our work began with in-depth research into the evolving food retail landscape, consumer habits, and sustainability trends. From there, we crafted the name Vers — a word that speaks to freshness, direction, and purpose.
We developed a visual identity system rooted in clarity and vitality, and brought it to life through advertising, packaging, and store communication. As Vers expanded to over 20 locations across France, our creative strategy ensured consistency, distinctiveness, and a strong connection with its audience.
The wordmark, set in bold white type, is clean, direct, and unapologetically confident — much like the brand itself. Designed to be instantly recognizable on everything from signage to packaging, the logo cuts through the visual noise of the supermarket environment while remaining warm and approachable. This striking contrast of orange and white forms the backbone of a system that’s as functional as it is memorable.
Packaging played a crucial role in bringing the Vers brand to life on the shelf. We created a modular system that balanced clarity with character — using blocks of bright orange, clean white space, and bold typography to communicate product information quickly and effectively. The packaging system was designed to be scalable across hundreds of SKUs, from pantry staples to fresh produce, while maintaining visual consistency and strong shelf presence.
Beyond the shelf, we extended the Vers experience through outdoor signage and point-of-sale materials that reinforced the brand’s energy and ease. Coffee cups were designed as mini brand statements — vibrant, minimal, and instantly Instagrammable — while in-store signage and promotional displays used the same bold visual language to guide and engage shoppers. We also developed a user-friendly mobile app that reflected the brand’s clean design ethos, offering intuitive navigation, personalised offers, and a seamless shopping companion that extended the Vers identity into the digital space.
