Sunshine FM
Sunshine FM, a well-loved radio station on Queensland’s Sunshine Coast in Australia, approached us to refresh its visual identity. Our rebrand work spanned corporate stationery, on-site signage, and a suite of marketing materials — including vibrant billboard campaigns that brought new energy to the station’s public presence.
Client
Sunshine FM Radio
Year
2017
Category
Radio Station
Type of Work
Re-Branding
Signage
Corporate Stationery
Print Marketing
We began by modernising the visual language, introducing a brighter, cleaner aesthetic that captured the station’s upbeat personality and coastal roots.
This new identity was rolled out across all corporate materials, from business cards to letterheads, ensuring consistency and clarity across internal and external communications.
For the public-facing elements, we designed bold billboard ads and large-format signage with high visibility and a sunny, approachable tone. The messaging was tailored to speak directly to the local community — energetic, familiar, and unmistakably Sunshine Coast. The result was a refreshed brand that feels both contemporary and connected to its audience.
Rolling billboards brought personality to the brand and turned everyday traffic into a chance to connect with listeners.
As part of the rebrand, we designed a suite of brochures that reflected the station’s fresh new identity while clearly communicating its programming, community involvement, and advertising opportunities. Clean layouts, vibrant accents, and a tone of voice that felt friendly yet professional helped bring the content to life and made the materials both informative and engaging.
To complement this, we rolled out a complete set of corporate stationery — including business cards, letterheads, and presentation folders — all carefully aligned with the new visual language. Every detail, from typography to colour palette, was considered to ensure consistency and polish, reinforcing Sunshine FM’s renewed sense of purpose and professionalism in every interaction.