Room 26
Room 26 was created for those who enjoy the mixing business and pleasure. It’s not a resort, it’s not a business hotel - it’s a fine mixture of both. It offers a sleek overnight experience anchored by a vibrant on-site nightclub. We collaborated closely with the architectural firm and in-house marketing team to craft a visual identity that captured this dual spirit — professional yet playful, polished yet bold.
Client
Room 26
Year
2016
Category
Hospitality
Accommodation
Type of Work
Research
Signage
Spatial Design
Packaging
Merchandise
We began by developing a spatial design concept that worked in harmony with the building’s existing architectural language — raw cement, exposed surfaces, and minimal intervention. Rather than conceal the industrial structure, we embraced it, using it as a backdrop to amplify the brand’s sharp, contemporary edge. Every material and layout decision was made to balance functionality with atmosphere, creating a space that felt both exclusive and effortlessly cool.
Designed with a very specific audience in mind — young, affluent, style-driven bachelors — Room 26 was built to feel like a members-only experience without the formality.
The visual system extended naturally from the physical space, using sharp contrast, precise typography, and minimalist detailing to create a seamless brand world where business blends into pleasure, and every detail speaks to discretion, status, and sleek sophistication.
The brand identity followed suit — modern, stripped-back, and unapologetically monochrome. We crafted a bold sans-serif logotype that echoed the space’s clean lines and masculine energy. The use of black and white across print, signage, and digital touchpoints gave the brand a timeless, confident presence that felt right at home in both daylight meetings and late-night scenes.
Designed with a very specific audience in mind — young, affluent, style-driven bachelors — Room 26 was built to feel like a members-only experience without the formality. The visual system extended naturally from the physical space, using sharp contrast, precise typography, and minimalist detailing to create a seamless brand world where business blends into pleasure, and every detail speaks to discretion, status, and sleek sophistication.
