Ray Ban
Ray Ban is an iconic eyewear design company. Ray Ban produce handmade eyewear from uncommon materials like polycarbonat, corten, brass and more. We have worked with Ray Ban to create a full visual identity that will communicate their unique story.
Client
Bausch & Lomb
Year
2019
Category
Eyewear
Fashion
Type of Work
Research
Branding
Point of Sale
Web Design
We were commissioned to develop a distinctive visual identity for a limited fashion-forward range of eyewear crafted from uncommon materials such as polycarbonate, corten steel, and brass. This collection marked a bold shift from Ray-Ban’s heritage classics — a story of innovation and materiality that deserved a dedicated design system. Our task was to visually capture the essence of this experimental spirit while maintaining the brand’s iconic status.
To extend the identity into retail environments, we designed a series of point-of-sale posters and in-store visuals that translated the digital tone into physical presence. Using close-up product photography, sharp composition, and restrained colour palettes, the campaign brought tactile luxury to the forefront. The result was a cohesive and elevated system that allowed Ray-Ban to tell a fresh story — one rooted in design, materiality, and modern style.
At the heart of the rollout was a dedicated microsite designed to introduce and showcase the collection. With a clean, editorial-inspired layout and intuitive navigation, the site gave each frame its moment — highlighting materials, craftsmanship, and styling. We selected Barlow, a sleek sans-serif typeface, to reflect the collection’s modern, understated cool. Its geometric form and wide spacing added a sense of confidence and elegance, aligning perfectly with the fashion-forward positioning.
The point-of-sale posters were designed to evoke a subdued nightlife atmosphere — moody, magnetic, and unmistakably urban. We used deep shadows and minimal backdrops to keep the focus on the eyewear, while still creating an immersive, cinematic vibe that hinted at late-night energy and effortless style.
Strobes of coloured light — electric blues, muted purples, and neon reds — danced across the models’ faces, casting sharp highlights and unexpected reflections on the frames. This play of light added a dynamic, fashion-forward edge to the visuals, capturing the spirit of the collection and speaking directly to a style-conscious, nocturnal audience.
